GIADA x Paolo Roversi

GIADA x Paolo Roversi

In keeping with the brand’s commitment to support the creative world in its many aspects—artists, musicians, fashion and art schools, museums— GIADA presents the FW21 collection during Milan Fashion Week through a collaboration with  photographer extraordinaire Paolo Roversi in the form of a photography exhibition.

One of the brightest stars of fashion photography, Roversi has poured his masterful artistic talent into the magical interpretation of GIADA’s FW21 runway collection .

One of the brightest stars of fashion photography, Roversi has poured his masterful artistic talent into the magical interpretation of GIADA’s FW21 runway collection .

The immaterial quality of his images inherently respond to the purity of GIADA’s aesthetic—-a conversation where grace and sublime refinement blend in alchemic perfection.

The nurturing power of Nature, its healing aura and the comforting beauty it gives to the world : GIADA celebrates the longing for the solid roots Nature can provide, in times of challenges and changes.

“Trees are firmly planted in the ground, yet their branches and foliage rise towards the sky, in search of light and lightness,” says Creative Director Gabriele Colangelo.

“Trees are firmly planted in the ground, yet their branches and foliage rise towards the sky, in search of light and lightness,” says Creative Director Gabriele Colangelo.

He references the corrugated textures of tree bark as if they were organic-looking works of art, translating their elaborate patterns into the precious fabrications which are one of GIADA’s signatures. A dense shade of persimmon vibrates against the richness of wooden browns, slowly blurring into softer tones of caramel, butter and banana.

Femininity and rigour; nature and sophistication; clarity and sensualism ; expression and restraint. GIADA’s lexicon writes a complex, pertinent narrative, perfectly suited to convey the spirit of our time.

In such challenging times, GIADA is deeply committed to sending off a positive note of beauty, creativity and hope. What better medium than art to convey such crucial message?

In such challenging times, GIADA is deeply committed to sending off a positive note of beauty, creativity and hope. What better medium than art to convey such crucial message?