The Becoming of a Virtuoso

The Becoming of a Virtuoso

On June 7th, GIADA hosts its first film premiere Claudio Silvestrin – The Becoming of a Virtuoso at GIADA Garden, the brand’s high-end Italian restaurant and lifestyle space opened this year in China World Hotel, Beijing. Produced by Italian film director Fulvio Maiani, the first episode of the series Art to Art: Documentaries of GIADA Artists tells the path of Claudio Silvestrin, the renowned architect who designs GIADA boutiques globally, and master of minimalist architecture in Europe.

Through the four most representative works of the architect – Neuendorf Villa in Spain, Torino Outlet Village in Turin, Rocca Sinibalda Castle in Rieti, and GIADA global flagship store in Milan, the film traces the origin of Silvestrin’s inspirations, the evolution of his creativity and the common ground between the artist and GIADA: the pursuit of beauty.

GIADA is dedicated to making both fashion and lifestyle into forms of art, to elevate women’s exquisiteness and self-awareness. The film series of “Art to Art” manifests GIADA’s pursuit of art; each of the episodes will tell a story between GIADA and an exceptional artist who is deeply connected with the brand. The Becoming of a Virtuoso is the first episode of the series.

Claudio Silvestrin studied under AG Fronzoni in Milan and at Architectural Association School of Architecture in London. In 1989, he established Claudio Silvestrin Architects, with offices in London and Milan. Considered a master of contemporary minimalism, Silvestrin is known for serene spaces and essential forms in his designs, and he was awarded Wallpaper Design Awards in 2005, Chicago Athenaeum International Architecture Award in 2009 and 2014, and LEAF Award in 2016.

Claudio Silvestrin studied under AG Fronzoni in Milan and at Architectural Association School of Architecture in London. In 1989, he established Claudio Silvestrin Architects, with offices in London and Milan. Considered a master of contemporary minimalism, Silvestrin is known for serene spaces and essential forms in his designs, and he was awarded Wallpaper Design Awards in 2005, Chicago Athenaeum International Architecture Award in 2009 and 2014, and LEAF Award in 2016.

The film premiere venue is at GIADA Garden, located at the second floor of China World Hotel, connected to the GIADA boutique on ground floor, the only branded space integrating luxury retail and fine fining in Beijing. GIADA Garden’s head chef is the renowned Italian chef Marino D’Antonio, who has over fifteen years of fine dining experience, and was awarded Chef of the Year by Time Out Beijing. GIADA Garden specializes in modern Italian cuisine, with Chef Marino D’Antonio curating an eclectic culinary art of authentic Italian style with a modern and innovative approach. The Italian restaurant will become a versatile space to host different events in fashion and art.